LADYSFIRST12 is the online personal styling service for busy women. Founded by Charles Powell, whose fashionable sister served as her own personal stylist, LADYSFIRST12, was inspired by the opportunity to create a truly personalized shopping experience. Thanks to a brand-new retail model that blends technology with expert Stylists, it’s now effortless to find clothing tailored to your taste, budget, shape & lifestyle.
At LADYSFIRST, we’re obsessed with fashion: the colors, fabrics, silhouettes, we love it all. But we also believe that style should be fun, accessible and make you look & feel your best. Which is why we hope you find the content here useful—filled with not just pretty pictures (though there are plenty), but practical advice so you can achieve your own fashion nirvana. Our goal: To arm you with the tools, tips & inspiration to Be Your Own Fashion Icon—whatever that may be.